Title image source: www.newsroom-deezer.com

• Deezer and Ipsos unveil a first-of-its-kind study exploring attitudes and perceptions around AI and music, conducted across 8 countries with 9000 people.

• The survey shows overwhelming support for labeling of 100% AI-generated music, opposition to copyright violations and concerns about the livelihood of artists.

• Deezer also reveals that roughly 50,000 fully AI-generated tracks are now uploaded every day, to the platform, accounting for 34% of all daily deliveries

Can listeners really tell the difference between AI generated and human music?

Paris, November 12, 2025 – Deezer, the global music experience platform, has commissioned the world’s first survey focused on perceptions and attitudes towards AI-generated Music. The survey was carried out by Ipsos with a total of 9000 people in 8 countries – United States, Canada, Brazil, UK, France, Netherlands, Germany and Japan. It revealed a clear desire for tagging 100% AI-generated music and making sure artists and songwriters are being fairly treated and paid if their music is used to train AI-models. 

Initially, all participants were asked to listen to three tracks and determine whether or not they were fully AI-generated – 97% of the respondents failed. A majority (71%) of the respondents were surprised by these results and more than half (52%) felt uncomfortable by not being able to tell the difference. All key results from the survey can be found below.

Deezer has taken an industry-unique approach towards AI music, championing the rights of artists, while ensuring transparency for music fans – the company is so far the only streaming platform to detect and clearly tag 100% AI-generated content for its users.

Alexis Lanternier, CEO, Deezer, said: “Deezer has been leading the way in creating solutions for transparency and minimizing the negative impact of fully AI-generated content flooding music streaming. The survey results clearly show that people care about music and want to know if they’re listening to AI or human made tracks or not. There’s also no doubt that there are concerns about how AI-generated music will affect the livelihood of artists, music creation and that AI companies shouldn’t be allowed to train their models on copyrighted material. It’s reassuring to see that we have broad support for our efforts.”

Key results from the survey:

If “music streaming users” (n=6791) is not specifically mentioned, the below data refers to all respondents (General Population n=9000)

General perceptions on AI

• 98% have at least heard of AI and almost 3/4 (72%) used AI at least a few times.
• 55% of the respondents’ place curiosity as one of their first overall sentiment towards AI, and only 19% place trust among their first feelings towards this new tool.

Music creation with AI

• Nearly half (46%) think that AI can help them discover more music they like
• 51% think that AI will play a significant part in music creation in the next 10 years
• 51% think that AI will lead to the creation of more low-quality, generic sounding music on streaming platforms
• Almost two thirds (64%) believe that AI could lead to a loss of creativity in music production

Recognition and consumption of AI-generated  music

• 97% couldn’t tell the difference between fully AI-generated music and human-made music in a blind test with two AI songs and one real song
• More than half (52%) felt uncomfortable with not being able to tell the difference between AI and human-made music
• 66% of music streaming users say they would listen to 100% AI-generated music at least once, out of curiosity
• 45% of music streaming users would like to filter out 100% AI-generated music from their music streaming platform
• 40% of music streaming users say that they would skip without listening to 100% AI-music if they came across it

Need for transparency

• 80%  agree that 100% AI-generated music should be clearly labeled to listeners 
• 73% of music streaming users would like to know if a music streaming service is recommending 100% AI-generated music
• 52% of respondents feel that 100% AI-generated songs should not be included in charts alongside human-made songs in the main charts
• Only 11% believe that 100% AI generated music should be treated equally on charts
• 58% of music streaming users believe that their music streaming platform never recommended 100% AI-generated music to them while 25% are uncertain

Fairness towards artists

• 65% say that it shouldn’t be allowed to use copyrighted material to train AI-models that are used to create music
• 70% believe 100% AI-generated music threatens the livelihood of current and future musicians/artists/composers
• 73% think It’s unethical for AI companies to use copyrighted material to generate new music without clear approval from the original artist
• 69% believe payouts for 100% AI-generated music should be lower than for human-made music

Article Originally Posted on www.newsroom-deezer.com