How to Land Gigs and Consistently Create Opportunities in the Techno Scene
This guide explores practical tips and strategies for securing gigs
How to Land Gigs and Consistently Create Opportunities in the Techno Scene
In the world of electronic music, landing gigs and creating consistent opportunities is as much about artistry as it is about strategy and relationships. This guide explores practical tips and strategies for securing gigs and fostering lasting connections in the music industry.
The Reality of Landing Gigs
There is no one-size-fits-all formula to getting booked. Every artist’s journey is unique, shaped by personality, networking style, and, sometimes, luck. Opportunities often arise from long-term relationships built on mutual value.
It’s important to note that while inspiration can be drawn from others’ success, each artist needs to chart their own course based on their strengths and connections.
Think of Gigs as Currency
When asking for gigs, consider this analogy: Gigs are like money in the bank.
Artists wouldn’t walk into a bank and say, “Hey, can I have money?” without offering anything in return. Similarly, asking a promoter for a gig is like asking for a loan. The promoter is investing in the artist, expecting a return: ticket sales, audience engagement, or overall event vibe.
What Value Are You Bringing?
Promoters evaluate artists on what they bring to the table. Key considerations include:
- Ticket Sales: The ability to sell tickets or bring people to the event.
- Promotion: Active promotion of the event to an artist’s audience.
- Performance Quality: Reliability and the ability to play well while respecting the time slot.
- Networking: Regularly showing up to support events when not on the lineup.
- Collaboration Potential: Offering unique skills or connections, such as equipment, content creation, or volunteer support.
Building and Maintaining Relationships
Success in the music industry often boils down to genuine relationships. Promoters, venue owners, and fellow artists are all gatekeepers to opportunities. Here’s how to nurture these connections:
- Show Up: Consistently support events. If weekend attendance is difficult, focus on midweek events or smaller gatherings.
- Be Intentional: Introduce yourself, offer help, and build rapport without expecting immediate returns.
- Treat Everyone with Respect: From bartenders to door staff, everyone contributes to the ecosystem. Promoters notice how their teams are treated.
- Stay Connected: Follow up with a thank-you message or share event-related content. Consistent communication keeps relationships strong.
Common Missteps to Avoid
- Being Too Aggressive: Overly direct messages like “Book me!” are ineffective. Value-first communication is essential.
- Neglecting Preparation: Arrive early, stay late, and play every set with care and professionalism.
- Burning Bridges: Treat every opportunity with respect, avoiding entitlement or unprofessional behavior.
The Long Game: Networking and Value
Artistry and skill as a DJ or producer are only part of the equation. The X-factor lies in the approach, mindset, and ability to connect authentically.
- Invest in the Scene: Attend workshops, panels, or casual meetups to engage with the community.
- Be Patient: Relationships take time and should not be rushed.
- Balance Work and Networking: Midweek networking events can be an effective way to connect without sacrificing paid weekend gigs.
Final Thoughts
Breaking into the techno scene or any electronic music community requires more than talent—it demands effort, strategy, and a commitment to adding value. Understanding the promoter’s perspective, building authentic relationships, and maintaining consistency are key to becoming an artist who not only secures gigs but earns them repeatedly.
Success in this industry isn’t given—it’s earned through passion, persistence, and partnerships.
For more tips and resources for emerging artists, explore the ArtistMap program and join a community committed to growth and success.
