By JIA
June 18, 2023 at 9:00 AM PT
As an electronic music artist, it’s easy to get caught up in the excitement of big dreams—playing major festivals, signing with top labels, collaborating with your favorite artists. The stories of successful DJs and producers are everywhere, but what we don’t hear enough about is why most artists fail to make it in the industry.
The truth is, 90% of electronic music artists never reach their full potential. Why? It often has less to do with talent or hard work and more to do with mindset, approach, and how they navigate their career journey.
In this blog post, we’re going to break down the key reasons why most artists fail and, more importantly, how you can avoid making the same mistakes.
1. The Wrong Mindset: Success is More than Gigs and Labels
One of the biggest reasons electronic music artists fail is because they start their journey with the wrong mindset. Many artists define success by external factors: playing at festivals like EDC or Tomorrowland, signing with big labels, or getting recognition from high-profile artists.
While these goals are fantastic and should be pursued, they shouldn’t be the only markers of success. Focusing too heavily on these milestones can set you up for disappointment and burnout.
Instead, success should be defined on your own terms. What does success mean to you personally, beyond the big gigs and labels? Whether it’s improving your production skills, growing your fanbase organically, or developing a unique sound, having a mindset focused on personal growth and long-term progress is crucial for a sustainable career.
In ArtistMap, we work with artists to help them redefine what success looks like and develop a mindset that supports their goals, not hinders them.
2. Lack of Long-Term Commitment: The 10-Year Mark is Just the Beginning
Here’s a hard truth: The electronic music industry is not an overnight success game. Many artists fail because they think they need to make it within a few years or give up. But if you talk to any established DJ or producer, they’ll tell you that the 10-year mark is just the starting point.
It’s around this time that most artists either make the breakthrough they’ve been working toward or give up because they haven’t hit their imagined milestones. But the artists who succeed understand that the journey takes time—often much longer than they initially expect.
In ArtistMap, we emphasize the importance of patience and long-term commitment. Success isn’t just about talent; it’s about resilience, persistence, and being in it for the long haul.
3. The Trap of Comparisons: Stop Measuring Yourself Against Others
Comparing yourself to other artists is one of the quickest ways to feel discouraged. You see other DJs and producers achieving what you want—playing big shows, releasing music on major labels—and it can make you question your own progress.
But every artist’s journey is different, and success looks different for everyone. Comparing yourself to others will only derail your focus and make you doubt your own potential. Set your own goals and stay on your path, no matter what stage you're at.
In ArtistMap, we teach you how to break free from the pressure of constant comparison and how to focus on your personal growth. When you stop comparing, you start thriving.
4. The "All About Me" Approach: Collaboration is Key
Another big reason artists fail is because they approach the industry with a single-minded focus on themselves. If you’re only looking out for your own gigs, releases, and success, you’ll quickly alienate the people who could help you.
Relationships are key in the electronic music industry. Whether it’s with fellow artists, promoters, or fans, building genuine connections will open doors that talent alone cannot. A 'me first' attitude may get you short-term wins, but it won’t lead to long-term success.
In ArtistMap, we teach artists how to approach their careers with a collaborative mindset—focusing on bringing value to the community and creating partnerships that help everyone grow.
5. Ignoring the Importance of Mindset and Professionalism
Many electronic music artists are laser-focused on perfecting their production or DJ skills, which is critical, but they often ignore the other half of the equation: mindset and professionalism. How you conduct yourself in the industry, how you approach your relationships, and how you handle setbacks are just as important as the music you create.
Mastering Ableton or your DJ equipment is essential, but it’s not enough. You need to develop the mindset of a professional—one that allows you to handle the highs and lows of the industry, build long-lasting connections, and continually grow.
In ArtistMap, we focus on developing both the technical and professional sides of your career. With the right mindset and approach, you’ll be better equipped to navigate the challenges that come your way.
How ArtistMap Can Help You Succeed
At ArtistMap, we’re committed to helping electronic music artists avoid these common pitfalls. We focus on mindset, long-term growth, and professional development—all of which are critical to building a sustainable, rewarding career in the music industry.
If you’re tired of feeling stuck, if you want to stop comparing yourself to others, or if you’re ready to develop the mindset needed for real success, we’re here to help.
Click the link to join ArtistMap and start building the career you’ve always dreamed of. Whether you’re just starting out or you’ve been in the game for a few years, ArtistMap will give you the tools and guidance you need to navigate the industry and level up.